Ep #3: The Generative Work of the CEO

As an entrepreneurial CEO, it is your job to bring creative energy to your company in order to encourage innovation. As a company grows and evolves, CEOs often focus on operational execution and the day-to-day aspects of running the business, leaving very little time left for creative work. This generative work is crucial to the future health of the organization, as well as inspiration for confidence and engagement of the team.

On this episode, Ron talks about your unique role as CEO in creating what’s next for your company. Discover the importance of the work that establishes direction, context and focus around where to go from here. The advice Ron imparts will help you become a great leader who not only brings success to the organization, but also inspires and builds confidence in its future.

Listen To The Full Interview:

[powerpress]

What You’ll Learn From This Episode:

• What generative work is.
• The role the entrepreneurial CEO plays in the direction a company takes.
• A real-world example of proper generative work by a CEO.
• The threats of neglecting the generative work.
• The big opportunity regarding the generative work and how you can act on it/