The Value Creation Intensive: The Fastest Path to Clients and Cash

Two of the most common questions I get from B2B entrepreneurs are:

How do I bring in more clients? And not just any clients, but great clients who are an ideal fit for my expertise?

How do I bring in more cash? And not just a little cash, but significantly more cash that reflects the value and impact of my work?

The fastest way to create more value for your clients and thus your business is two steps:

  1. Get crystal clear on your unique value proposition.
  2. Get confidence in your ability to communicate this value to clients and create client commitment.

The cool part about this approach is that it unlocks the value already within your business.

You don’t have to go do a bunch of new stuff, you simply need more effective language.

I learned this myself over ten years as a CEO coach and now as a mentor to B2B Entrepreneurs.

When I first started my business, I was really good at my craft of strategy consulting and executive coaching. Yet I struggled to communicate my value clearly and effectively.

Only when I committed to mastery of value communication did my business grow. Why?

At a certain point, getting better at what you do yields minimal results in the marketplace.

But getting better at communicating what you do yields massive results.

Why? Because it makes it easier for your clients to hire you and for you to do the work you want to do.

In other words, you can’t help a client you don’t have.

And value communication is a creative act, because it occurs together with your client. When done effectively, you create value that did not previously exist.

So, if you are a business-to-business professional service entrepreneur — professional consultant, coach, trainer, or expert — and your target client is a business (small or large, doesn’t matter), then come spend a few days with me to uplevel your abilty to communicate value where it matters most:

Face to face with your prospective client.

Because all the fancy marketing in the world doesn’t mean jack if you can’t communicate value at the moment of truth.

My promise is that you will leave this event with a massive upgrade in your value creating ability — and a specific plan of action to bring in committed clients and cash into your business.

Here’s an overview of the three days:

Day 1: Clarity in Unique Value Proposition and Confidence in Your Delivery Approach
Day 2: Communicating Your Value, Connecting the Dots to Client ROI, and Creating Client Commitment
Day 3: Creating A Pipeline of Conversations

There’s a bunch of pre-work involved to get you ready and bonus pre-event coaching — so if you move quickly, it is quite possible that you will recoup your entire investment before you even show up.

What specifically am I going to teach? I will help you customize and dial-in YOUR UNIQUE VALUE so that you can bring in more clients and more cash.

How?

Through a framework, not a formula. A set of principles for you to apply to your own uniqueness. There are five key components that bring you to succeed in that moment of truth. I call them the Five Cs. They’re like links in a chain. Like any chain, the chain is only as strong as the weakest link. The five key links of the chain determine how effective you’re going to be in front of your prospective client.

  1. Clarity
  2. Confidence
  3. Communication
  4. Connect the Dots
  5. Create Commitment

This framework is like a skeleton. Every human being is unique, yet we all have a skeleton. If we are missing a part of the skeleton, our body doesn’t function well.

Creating value is similar.

Why a framework? To successfully grow your business, you need to apply your uniqueness integrated into a solid framework.

If you are looking for a script or paint-by-numbers system that you follow like a robot, then this approach is not for you.

If you are looking to bring your unique expertise, talents, and gifts into your business in a more powerful way, then this framework will draw out, clarify, and amplify your uniqueness while still building on solid, universal business principles.

If you are a B2B professional service provider and want to grow your client base and your income, come spend three days with me at the Value Creation Intensive — November 18-20, 2014 — and I’ll show you exactly how.

Investment

$5000 in one payment or two payments of $2600. You are responsible for your travel and hotel. We provide snacks and lunch during the event.

Early Action Bonus

As soon as your deposit is received, you will receive access to my Weekly Business Development and Sales Coaching Call that I conduct with members of the Aligned Action Mastery Program. You can get live coaching on your most urgent client opportunities. Ask a question on Monday, apply it the same day and bring in new business! This one component can pay for your entire investment.

The sooner you decide and commit, the bigger the bonus. Access is from time of deposit through the Monday following the event, so if you decide right now, you could get several weeks of sales coaching.

Pre-Work

In preparation for the intensive, I will ask you to take 2 assessments, included in your fee, that will help you dial in your unique value proposition. You can put this insight to work immediately, so there is a big benefit to getting going now.

Also, I’ll ask you to fill out a more detailed questionnaire to make sure I really understand your business in depth before you show up. This work will take about an hour of your time and it is essential that you do it in advance so I can prepare. So don’t delay.

Return On Investment:

Here’s the value that this investment will bring to your business. I’m connecting the dots for you, modeling exactly what I will show you how to do for your clients if you make the decision to be there.

1. Raising your fees. Let’s say we can help you raise your fees by 25%. Over a year, that all drops to your bottom line. Stop leaving money on the table.

2. Adding additional clients. What is one new client worth to you in terms of lifetime value? One new business client is worth hundreds of thousands or millions of dollars to you over a lifetime.

3. Increasing your conversion. The confidence to communicate value will increase the percentage of clients who say yes. What is that worth to you?

4. Shortening your sales cycle. Creating new business in days or weeks, instead of months. More money sooner.

5. Reducing your marketing and client acquisition costs. Knowing how to qualify clients out early in the process will save you tons of time, energy, and money.

6. Risk reduction. Clear client agreements reduce the risk that something goes wrong once you get started.

7. Increasing the profitability of your service delivery. If you designed your services based on what the competition is doing, chances are we can take a ton of time out of the process without lowering your fees. The result? Better results faster for your clients and more time and money for you.

8. Lifetime value of all of the above. What happens to your business income when you put all of these pieces together? What does that mean for your future earning potential?

And the biggest one of all. The ability to sell while being yourself. PRICELESS.

I want to make sure you get a great ROI from this experience. If I don’t see the possibility for you, I won’t allow you to attend. I am committed to every single attendee getting results.

That’s why you need to schedule an interview with me to see if it is a good fit for you. Schedule it now.