Ep #15: Business Development vs. Sales
Both sales and business development are essential to current and future success of your business. As an entrepreneurial CEO, it is important to consider whether you have the appropriate focus, effectiveness, and balance between these two functions within your organization.
It is detrimental to have a good sales capability within your company in order to maximize your revenue and profit opportunities for your existing products and services. At the same time, you need to be focused on where the next wave of growth is coming from – your business development.
Listen in as Ron Wilder talks about the two major functions of your business and how each one contributes to your current and future success. Whether you are an independent entrepreneur or a CEO of a major company, the distinction between the sales and business development described in this episode will apply to you and your business. Clip “Play” below…
Listen To The Full Interview:
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What You’ll Learn From This Episode:
- The difference between sales and business development.
- The role sales plays in your business.
- Why business development is an important part of your company’s future.
- The importance of assessing where your strengths and weaknesses are in both sales and business development.
- This week’s sales and business development opportunities.
Featured On The Show:
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