Coast-to-coast on one tank or one bladder?

Business models are about tradeoffs.   Remember the classic notion:  Good. Fast. Cheap.  Pick two.  When designing a product or business, you must understand how these tradeoffs matter to the customer. Jerry Flint argues that “Mileage isn’t Everything“.  He’s right — comfort, capacity, looks, price, safety — all of these matter to the customer.   But what about…