As a CEO and an entrepreneur, you spend a large portion of your time trying to persuade, influence or pitch people on your ideas and innovations. In order to be able to convince those people to accept your offer, it’s important to recognize the distinction between “get it” and “want it.” Today, Ron Wilder helps…
Both sales and business development are essential to current and future success of your business. As an entrepreneurial CEO, it is important to consider whether you have the appropriate focus, effectiveness, and balance between these two functions within your organization. It is detrimental to have a good sales capability within your company in order to…
On this episode, your host Ron Wilder talks about innovation from the perspective of one of his heroes, rock legend Eddie Van Halen. In his interview at the Smithsonian on February 12, 2015, Eddie talked about his musical career and contribution to the American life. A big theme of that interview was innovation. Eddie not…
A big part of being a CEO of a company is determining and setting the standard of performance that your company will uphold in the marketplace. It is a major portion of your brand promise and what you’re selling. Customers also use this standard of performance to evaluate the level of satisfaction with you and…
In 2004, Ron Wilder started his company, named Aligned Action, out of frustration that he had observed in working with two different startups. One of these companies grew successfully, built a great product and ultimately was acquired. The second startup had a great idea but was unable to execute their idea or get a product to…
