Your Pricing and Scalability

Does your pricing support scalability?

Scalability means the ability of your business to grow and expand.  Can your business serve more customers profitably and deliver a return to the equity owners of the business? In financial terms, does an increase in sales mean that your bottom line improves? Or does each new sale erode your profitability?

Here’s a big indicator that your business is not built for scale.

You are good at sales but are avoiding sales.

Some entrepreneurs actually avoid sales, primarily due to a gap in skillset and mindset (more on that later).

Yet some are actually very good at it — until they start selling more than they can handle.

I talked to one such entrepreneur just last week.

Lead generation is not a problem.

Converting clients is not a problem.

But does each sale comes with a sinking feeling that you’ve just created a dreaded obligation, not an opportunity?

Knowing this in your gut, you hold back. Or worse, you keep selling more of the same, which creates the appearance of results but actually is shackling your future.

It is the CEO’s job to work on the structure of the business so it can scale.

What are you working on?