How To Use Lifetime Customer Value to Increase Sales and Make Better Decisions Here’s a question from a member of the Aligned Action Mastery Program that came up on this week’s business development coaching call.
Here’s a question from a member of the Aligned Action Mastery Program that came up on the weekly business development coaching call. “Ron, I have a few prospective clients in my pipeline that are not moving forward. It seems like what I’m offering will really help them, yet these opportunities are stuck. Help! What do…
This question of attracting high-paying clients is a frequent one. My view after years of experience in my own business and in mentoring B2B Professionals is that the premise of the question is completely dysfunctional. The entire idea of “high-paying clients” is fear-based.
(For context, this question came up during the last week of August — right before Labor Day Weekend.) Perhaps you’ve encountered this scenario. You’ve been working to develop a new client engagement for several weeks or months. You’ve had a series of conversations with a prospective client. You’ve sent in a proposal. Now a few…
I’m going to now slightly contradict what I wrote in last week’s post. I learned the value of direct and immediate self-contradiction from Steve Chandler. He does it just to mess with you, and more importantly, to force you to think for yourself. Don’t trust what I’m telling you. Test it for yourself. I wrote…