The Value of Intangibles
| | |

The Value of Intangibles

Question: My service is really based on intangibles. How do I set my fees when I’m not delivering anything tangible? There are several ways during a client conversation to assess the value of intangibles. I’ll cover those down below. But first, there is a fundamental mindset shift you must make. This is critical. Value is…

What do you think of my idea? Will it make money?
| |

What do you think of my idea? Will it make money?

A client came to me this week with a business idea. Based on her experience, she has a unique vantage point in the market — now she sees an opportunity for a very specialized service offering. Her question: What do you think of my idea? Will it make money?

Discovering Fresh Gold: What would you do with an extra $250k and a day a week?
| | | |

Discovering Fresh Gold: What would you do with an extra $250k and a day a week?

Are you an independent consultant/coach/expert — with a good track record and deep expertise in your field? If so, I have a question for you: What specifically would you do with an extra $250,000 after-tax personal income and another day off per week? Seriously. What would you do with this newly created wealth?

The Entrepreneur’s Moment of Truth — What Do You Charge?
| |

The Entrepreneur’s Moment of Truth — What Do You Charge?

Imagine that I wave my magic wand, and, presto! You are now sitting right in front of your ideal client. (How you got here is actually not magic, but that is a related topic for another day.) You are having a great conversation so far — you’ve engaged them around their goals, dreams, opportunities, and challenges….