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Beyonce’s Business Model

ByRon Wilder

In the latest Forbes Celebrity 100 issue, Forbes profiles the entertainment empire of Beyonce Knowles.    How does she generate $87 million in one year?

Album Sales: $21 million

Endorsements: $20 million

Touring & Merchandising: $14 million

Fashion: $15 million

Film: $5 million

Tour Sponsors: $4 million

Music Publishing: $8 million

Not bad.  As the CEO of her own life (and empire), she certainly has used her gifts and talents to create and capitalize on multiple opportunities. 

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Continuity or discontinuity?

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End of the billable hour?

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