I’m in San Diego this week attending a five-day seminar called InfusionSoft Mastery with Tyler Garns. While I’m here, I’ve been working on the design of the Aligned Action Mastery Program that I’m rolling out this fall. I also spent some time with a good friend of mine who is a serious Jiu-Jitsu practitioner. So…
You know the expression “that kind of money”? As in “I would never spend that kind of money on ______!” Chances are you heard your parents or relatives use this phrase at some point growing up. I did. Chances are you’ve used that same expression yourself about something. I have.
Last week at my Strategy & Sales Intensive I worked with several entrepreneurs on the design, pricing, packaging, and structure of their service offerings. We had an eclectic mix of individuals with expertise including IT project management, personal branding, digital content management, and high-end resort hospitality. One of the main themes of the event was…
Does your pricing support scalability? Scalability means the ability of your business to grow and expand. Can your business serve more customers profitably and deliver a return to the equity owners of the business? In financial terms, does an increase in sales mean that your bottom line improves? Or does each new sale erode your…
Question: My service is really based on intangibles. How do I set my fees when I’m not delivering anything tangible? There are several ways during a client conversation to assess the value of intangibles. I’ll cover those down below. But first, there is a fundamental mindset shift you must make. This is critical. Value is…
